Prasepe unleashes Cashino
Posted by admin on November 13th, 2008
Prasepe has taken the covers off its ‘Cashnio’ brand, giving a whole new face to the High Street betting chain in UK.
‘Cashino’ is the result of an expensive re-branding initiative the company undertook after it acquired 31 venues from HJM Caterers some four months ago.
Fun for low stakes
Cashnio offers low stake, high volume, fun and secure gaming, according to Johnathan Hughes, MD of Prasepe’s ADG Division. The forceful design of the new identity gives it prominence on High Street, he feels.
Prasepe, itself earlier known as Aldgate Capital, has gone in for the image change in all the 31 venues. The HJM Caterers deal cost it 25 million GBP.
Well received, says Harding
Nick Harding, Prasepe CEO, said both staff and customers had reacted very well to the identity change. He was also full of praise for the team which had come as part of the HBJ deal.
Talking about the Category C machines which make up the largest number of equipment in the centres run by his company, Harding said he was glad that Government was considering revamping the stakes and prize money for these machines.
Prasepe’s expansion plans
Prasepe plans to use the acquirement route to spread its wings throughout Europe. It is aiming to create for itself a gamin profile of a top notch low-stake, high-volume group, offering slots, bingo, and sports and pool betting, apart from virtual gaming. The focus is on markets like UK, Czech Republic, Italy, Spain, the Netherlands and Germany. The company is looking for earnings of about fifty million pounds within two years.